![]() ![]() ![]() I made enough that weekend to get money in the bank before my check bounced. The instant that happened, I started getting calls to do last-minute weddings. "So, we went to look at this apartment and loved it, and I wrote a bad check." Luckily, fate was on Roselli's side. And I told her: You have to pretend to be my boss, because they're not going to give me an apartment without a job," she says. "I took my friend Andie with me to look at an apartment in Rogers Park. "So I sent his ass back, and I stayed!" As a freelance artist with $600 in her bank account, Roselli started apartment hunting around Chicago. "Then after I got done, I was like: 'Oh! This is a need that people have.' I had that business mind, and I was taught that you find a problem, solve that problem, and you build a business."Īnd then, exit the Italian boyfriend. As a matter of fact, I think I was the first woman in Chicago to do it," Roselli says. "This was when they didn't really have on-location makeup services. Roselli was working on the set of a major TV commercial when the creative director hired her come to a hotel room to do her wedding makeup. "And when I came to Chicago, I decided: You know what, I'm just going to give a go full-time. "I'm a little bit of a bohemian soul," she says. When said Italian got a job in Chicago and urged Roselli to move there with him, she signed on happily. I can do this!"Įnter an Italian boyfriend, who whisked Roselli away to Milan where she continued to dabble in makeup. But it wasn't until I was interning at CNN-doing nothing fancy, just getting coffee- that I discovered: hey! they have makeup artists on set. They really taught me from the top: your business is just as important as your creativity. "Before I ever learned the art of makeup, I had to learn the art of business. She was very artistic, and very career-driven, and I did makeup just to pay my way through high school and college."ĭuring college, Roselli was hired on as an account executive at Aveda, and traveled to Minneapolis to study under industry stalwarts such as Sonia Kashuk, Fatima Olive, and the Aveda founder himself, Horst Rechelbacher. ![]() ![]() My mom worked for Boeing and designed a space station. "Your parents expect you to do certain things. "I didn't really think I could do makeup for a living," she said. Roselli worked in beauty throughout her youth, but she got her degree in journalism. "Southern women love makeup and always have." " When you grow up in Alabama, by five you're a professional makeup artist," she says. "My grandmother was a girly-girl, and so was my mom." Little Sonia would get her hands dirty playing with her mom and grandmother's makeup ("I was always getting in trouble for that") and says that anyone who grows up the south has a natural predilection toward glosses and brushes. Growing up in Alabama, "I was a little bit of a tomboy, always climbing trees in my dresses," Roselli says. With a studio based in Rogers Park-a neighborhood she adores-Roselli has a brand new beauty magazine, her own line of products, and a client list that has included Betty White, Linda Evangalista, and Lenny Kravitz.īut she wasn't always obsessed with makeup. Sonia Roselli is a sought-after makeup artist who specializes in bridal beauty. You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years. ![]()
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